Wednesday, October 15, 2014

From The Vault: Business Website Evaluation Lesson-Web Design 2011

I wanted to share some old lessons as I begin to scan them and add them to my Google Drive Account for safe keeping. I am going to focus on the web design lessons and Sports Marketing lessons as they provided a great amount of student creativity and research. This lesson was first used in 2011. Be sure to notice the links included in the bottom.

Lesson Plan Links:
Part 1 Lesson Link:
Part 2 Lesson Link:

Page 2 Link

Website List Page 1
Website List Page 2

In this lesson I provided students with a series of questions to help them evaluate a variety of business websites. I enjoyed giving this lesson because it urged students to evaluate business websites
against competing businesses on key factors to the consumer.  You will also see that the questions urge students to look closely at the graphic,color ,navigation and layout of content of the websites which were included in their list(links at the bottom of this page).

This lesson also has students engage with the website as a consumer or targeted market. This helps the students to think critically about the content and how it is presented. This assignment also urges students to look for the "it" factor in terms of the success of the design. I would introduce this lesson by providing them with these sheets and a page of web links (included below) to have them search the sites and answer these questions.  This lesson is the first in a unit on the development of a business website from concept to coding and presenting.

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